Hi, I’m Courtney!
I have nearly two decades of marketing experience with the last 12 years of my career running marketing within hyper-growth mode companies for both start up and established brands, reporting directly into the CEO, Founder(s) or GM.
As a 2024 Marquis Who’s Who in America Recipient you can trust that I am an expert in business optimization and growth .
I’ve consistently driven growth by building and executing go-to-market strategies for both startups and established brands. I bring a unique blend of expertise in operations, e-commerce, and data analysis, with a specialty in crafting marketing strategies that ladder up to the overall business objectives, enhancing customer experiences, and transforming data insights into actionable growth plans. From driving customer acquisition and retention to leading performance and brand marketing initiatives & teams, I deliver a full-funnel approach that gets results.
I’ve successfully managed marketing budgets ranging from several million to $100 million annually, scaling businesses efficiently and consistently delivering high performance across diverse sectors.
Business Highlights
Helped an e-commerce business grow 20-30% YoY for three years on a several hundred million base business, and maintain their online leader position
Identified criteria and partnered on selection of celebrity influencers and optimized the marketing strategies to ensure the impact provided at least a 5:1 ROI
Helped a beauty retailer identify their marketing tech stack, analytics capabilities and media strategy to achieve 40% YoY growth on their e-commerce business
Managed to aggressive revenue growth targets and identified areas to cut expenses for achieving optimal profit margins
Exceeded revenue and website traffic goals, growing an e-commerce retail business 400% in three years since initial launch
Realized returns 7x industry average for e-commerce retail
Creatively built and introduced online brands from the ground up, expanded marketing strategies to introduce brick & mortar stores in test markets, and worked on critical large scale M&As (aka “build or buy”)
Achieved over 100% of sales goal target in healthcare space YoY over three years and consistently decreased cost per sale while focusing on customer lifetime value
Created awareness for a new category (and brand) in the insurance market and emerged as the category leader in the space
Successfully set e-commerce marketing strategies for notable brands such as Nike, Calvin Klein, and Dragon Alliance in partnership w/ their brand teams
Areas of Expertise
Hyper-growth Companies
From start-up companies at ten million growing to hundreds of millions of dollars in annual revenue
Obtaining Market Leader Position
For companies that are hundreds of millions to a billion dollars in annual revenue
Digital Marketing/Traditional Marketing
Overseeing and directing marketing budgets ranging from a few million to $100 million annually
Turnarounds of Brands/Products on Decline
Market Share & Product Adoption Increases
Product Marketing Strategies
Strategic Marketing Optimizations
Outside Agency Management
Creative Marketing Campaign
Optimizations & Management
Building E-commerce Brands
Leadership and Marketing Talent Selection/Mentoring
Strategic Partnerships