Core Services
Fractional Leadership:
Lead a change program, bridge the gap during a short-term leave of absence or the search for a permanent hire
Up to 32 hours (4 days/week)
Typically 3-12+ months
Interim Leadership:
Part-time for high-growth companies with changing needs
Part-time (2-4 days/week)
Typically 3-12+ months
Marketing Advisor:
Provide guidance to senior leadership team for targeted issues
Typically 1 day/week
Strategy
Develop marketing investment strategies (people, marketing channels, marketing tech) based on your business goals
Create annual marketing strategy and quarterly/monthly plans rolling up to the strategy
Build marketing plans around specific 360 campaigns
Determine strategies for individual digital channels (e.g. paid search, social, influencer, affiliate, online display ads, online video/CTV, email, SMS, etc.) and traditional channels (ex: TV, billboards, magazines, direct mail, radio, etc.)
Set strategy for growing a product or category
Assessment & Feedback
Assess existing agency partnership work and provide actionable feedback
Identify areas of opportunity within marketing budget for cost savings
Assess marketing program to identify optimization opportunities for efficient growth based on your objectives (e.g. top line revenue growth, product adoption, market share, impressions/reach, etc.)
Evaluate marketing/sales funnel and provide feedback
Review existing marketing channel mix and provide feedback
Identify new marketing channel strategies for quick wins or longer-term growth opportunities
Vet new brand partnerships or existing business opportunities for business impact with evaluation and feedback
Review existing marketing metrics along with any internal data or analysis and provide feedback on adjustments to marketing plan
Develop KPIs for marketing program based on provided business goals
People
Create criteria for helping you select an outside marketing/brand/social/influencer/PR/digital agency
Run the RFI/RFP process for outside marketing agency selection
Conduct on-going management of outside agency work for accountability to your goals and provide strategic direction to agency partners
Build out internal marketing team talent plan for your business growth
Identify and help interview new talent to round out (or level up) your internal marketing team
Manage and direct existing marketing team through critical launches
Assume Fractional CMO position within your organization for set hours with clear objectives
Serve in an Interim capacity for your organization
Take on paid Corporate Board and Advisor roles within a business
Provide mentorship to individuals in marketing at all levels to help navigate a career, work place dynamics, and other key areas of interest related to the business
Participate in speaking opportunities