We partnered with Courtney at CFB Growth Consulting for 9 months & she exceeded our expectations throughout the engagement as we worked toward (and successfully secured!) our Series A fundraise.

Courtney managed our DTC ecommerce business with pride, integrity and grit, as if it were her own business. As founders of an emerging, science-led beauty business we wanted to make sure we chose a strong Interim Marketing Executive to prepare us for our critical next phase of growth.

From the introduction and onboarding of new key players within the business (and using her strong network to quickly identify top talent), to helping us expand our capabilities with technology, to changing the way we looked at our data to have a more holistic view into a customer’s journey to purchase, Courtney proved to be both data driven and also forward thinking & collaborative with her approach. She took a strategic look at our existing media plan and implemented a test, learn, and iterate approach. She provided comprehensive weekly report outs to the executive team on how DTC ecommerce was performing, how we were tracking to goals, and proactively put strategic plans into place each month to make achieving our aggressive year end goals attainable.

Courtney did not feel like the traditional outside consultant but truly part of our team. She was always willing to roll up her sleeves along with the rest of us. I would strongly urge you to hire Courtney with CFB Growth Consulting for a world class marketing executive that will be a catalyst for business growth.

I agree with every word from Iris, co-founder of SEEN, about Courtney with CFB Growth Consulting. I would also like to add that Courtney is a strategic thinker and an accountable, detail-oriented, conscientious, data led, senior executive, who is willing to roll up her sleeves and get stuff done. She is thorough and conscientious. I love her fiercely, competitive spirit and drive to win. Courtney is a great asset to any organization and a leader I truly enjoyed working alongside.

“A change leader is defined by their impact on the business and how they rally the team forward with force. Courtney redesigned and optimized a growth marketing function that thrived under her strategic vision, deep digital marketing expertise, and execution at scale. Her ability to take in data points and make sound decisions about strategic shifts in spend or managing new initiatives to expand the business was second to none. Not only does she understand new customer acquisition and loyalty & retention from a marketing lens, her ability to translate initiatives in to efficient cross-functional planning, readiness of downstream customer servicing teams, and a hyper sensitivity to the customer experience makes her expertise & wholistic view invaluable to any company or client. She is a steady, tough as nails leader and collaborator that brings the best out of people professionally. Work with her or hire her and you'll quickly see and feel the positive impact and difference in your business.”

“I had the pleasure of working with Courtney at VSP Retail. She reported to me and led all marketing initiatives for our digital retail brands -- including Eyeconic, Nikevision, and DragonAlliance. Courtney is an exceptional leader and marketer. She brings people together to deliver outsized business results. Courtney is equally skilled at managing internal and external agency partners across a diverse retail platform. She understands the importance of branding and the need to tell compelling stories that resonate with customers. Simply stated, Courtney gets things done with excellence and speed. I value her strategic thinking, curiosity to solve big problems, focus on actionable data, and strong tactical execution. Courtney is a rock star!”

“Courtney is a consummate professional, fantastic at setting a vision, developing a strategy and executing effectively. Courtney is equally strong at framing a problem or opportunity, developing an approach to address it, and leading a team to build corporate capabilities to enable the organization to drive ROI and sustain it. Courtney understands all aspects of growth - from product development to customer segmentation and targeting as well as all downstream marketing activities. She has a broad understanding of agencies and how to get the most out of working with them. She's the whole package from strategy to tactics to execution and driving sustainable ROI. I'd hire Courtney as a CMO or a marketing consultant and advisor any day of the week!”

“To highlight one of Courtney's key strengths is the Ability to look at a businesses' strategic objectives and build them into a roadmap for success. She sees opportunities many don't and knows how to appropriately size those big moves (LOE & ROI). She knows the appropriate teams to engage at the right time to accomplish the tasks that would otherwise seem impossible and she is able to coordinate it all seamlessly. Sitting on the technology team I've always appreciated Courtney's ability to combine numbers with creative road mapping.”

“Courtney is one of the smartest and hardest-working marketers I've had the pleasure to work along side with. She possesses a great depth of knowledge and expertise in digital and traditional strategies and mentors her teams on staying ahead of best practices. Courtney excels in spearheading collaboration between agencies and internal business partners, creating opportunities for advancement of marketing strategies and innovation. She has a keen focus on empowering teams to make data-driven decisions that lead to tangible and quantifiable results. She has the ability to be a change-maker within an organization which is invaluable to long term objectives. She is also a pleasure to work with, and I look forward to working with her again in the future!”

“I worked with Courtney for several years at VSP while she was head of e-commerce marketing and I was a data/marketing analyst. I knew very little about marketing and marketing strategies when I first started at VSP so having someone like Courtney to work with was the best experience and really allowed me to thrive in my own career and learn a lot. She was a very approachable leader within the company. She was able to take our small e-commerce site to the next level with her ability to strategize where and when we should market to our audiences. The most refreshing thing about a leader like Courtney was how data-driven she was when making decisions and just simply excited by the data which made my job a lot more fun.”

“Working as a hiring partner to Courtney and her rockstar Marketing team at Zenni was one of the best experiences I have had. While assisting her with recruitment strategy, I was able to witness Courtney's genuine heart for building a team that mirrors not only the knowledge on needed skills for her roles, but truly was inspired by her ability to demonstrate her ability to recognize growth, grit, and integrity being at the forefront. Her partnership and shared insight, was one where she took time outside of her own, to be there for any teammate that reached out to her. She was above and beyond ensuring that you could count on her, and you could learn, and you could see results, combined with a spirit for culture, that I was blessed to watch come to life within her team. Wishing anyone who has the opportunity to work alongside Courtney, get ready to have some fun and experience some major inspiration and growth. A massive thank you to being a part of my career journey Courtney.”

“Courtney and I started at VSP at almost the exact same time and I could tell from day one she was destined for the C-suite. Her unique ability to fully grasp the complexities of both B2C and B2B marketing is unparalleled. She can directly translate strategic business initiatives to effective growth marketing tactics all while working positively and efficiently with her internal and external partners. Finally, Courtney has the rare capacity to understand the intricacies of dozens of brands simultaneously in both retail and e-comm settings without losing focus of valuable consumer insights. I would strongly recommend Courtney to anyone looking for world class marketing leadership.”

“Courtney is undeniably one of the best clients I've ever worked with in agency life (and I’m an agency veteran!), a true partner and friend. We both share similar views in the value of relationships, stressing the importance of our very open and strong working dynamic within our teams. There is no doubt Courtney cares immensely about her people, teams, and partners. Our agency team knows Courtney both cares and values them through her actions and words, and they are beyond appreciative. Courtney's inclusive and challenger mindset (taking calculated risks by constantly innovating) is also helping shape Zenni's internal organization today which is so exciting to see, having worked on this account for nearly a decade before she joined! Notably, Courtney's heavy emphasis on "one team" has drastically increased all team synergy and collaboration across internal departments and external agencies, paving the way for further growth within the organization. I'm confident Courtney has only scratched the surface with what she can and will do. I'm thrilled for our continued partnership to see her take this business to the next level as she manages to the organization’s accelerated financial goals.”

“Courtney hired me as part of the Growth Marketing leadership team at Zenni and I reported to her for three years. She is a stellar leader who empowers her team and cross-functional partners to do their best work while leading with optimism and empathy.Under Courtney’s leadership, our team grew - both in size and contribution to the business. She worked with the founders to crystallize and then execute a vision to transition Marketing from agency to in-house and supported her team to launch new channels, and programs: gift cards, loyalty, sms (and more), which contributed to the growth of the business.Two of Courtney’s super powers that I respect and admire are (1) her perpetual optimism. She finds opportunity in any situation. And (2) her ability to seek to understand. Even in very challenging situations she leads by asking questions, and driving towards alignment. Courtney is a leader who loves what she does and genuinely cares about people. She fosters a culture of transparency, trust, and collaboration. I enjoyed working with and learning from her during her time at Zenni.”

“Courtney has set the bar for how to grow and lead teams that exceed expectations and focus on results. Courtney is a broad strategic thinker while understanding how everyone's efforts ladder up to those goals. She supports and removes roadblocks for her team and others while supporting autonomy and expertise. She influenced many around her to be better managers, leaders, employees and humans. Courtney came into Zenni and changed our business for the better. She put business communication and KPI's into place, set standards for management and introduced a multitude of optimizations to grow our business from customer data to starting a B2B division to manager training. Referenced from all areas of the business as a Leader to follow and emulate I feel so thankful to have worked for Courtney.”

“Courtney is a leader who brings people together. She is a model of grace under fire, thinks big picture, and is a supportive colleague and leader. While working together, I witnessed her setting a high bar in an already successful operation and succeeding in achieving high revenue goals while elevating the brand perception. Courtney built a world-class marketing team who are passionately dedicated to the company's mission. I learned a lot about leadership while working with Courtney.”

“Courtney is a great leader and a great person. I truly enjoyed my time working on her team at Eyeconic. She does a great job of leading teams to achieve high growth targets, while making sure her people are happy and fulfilled in their roles. I look forward to seeing where Courtney's career goes in the coming years because I know she will accomplish great things. If you're lucky enough to have the opportunity to work with/for Courtney, take it.”